JOE HINSON

Joe Hinson, the UK’s top street skater, has clinched the street skate champion title three times. After spotting STORM on Instagram, he knew he had to collaborate with them. "STORM’s watches are super unique and top-notch quality, which is exactly what I need," Joe shares.

"When you're skating, you need a watch that won’t just snap off if you take a tumble. Plus, STORM has backed me in contests and helped boost my exposure. I’m stoked to represent them." he adds.

The skater’s next mission is to secure a place with Team GB and compete at next summer’s Paris Olympics. STORM are delighted to work with Joe and his potential to appeal to younger thrill seekers. STORM has been involved in extreme sports in the past so it's a natural fit for us. We're aiming to boost our footprint in this arena and Joe is the ideal person to make that happen!